📝 Notes: “REWORK” by Jason Fried
"Build an audience, not direct marketing; speak, write, blog, tweet, make videos…"
Notes for the book “Rework”
- Cut the “menu”
- Focus on something constant (amazon – fast/free shipping, return policy, etc).
- If anything takes more than 2 weeks, bring other people to take a look.
- Break the project into stages.
- Don’t try to overcome competitors, but change the rules and get something new.
- Don’t memorize what a customer wants, if it’s really important he will remind you many times.
- Build an audience, not direct marketing; speak, write, blog, tweet, make videos…
- Teach people something, and share your knowledge in this same industry.
- Let them to your backstage.
- Hire somebody only when it hurts, when you really can’t do it all.
Kirill V Journal is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
Subscribe to my newsletter
No spam, no sharing to third party. Only you and me.
Member discussion