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😵💫 Behavioural Psychology
"What if their wife is in labour and they are rushing to a hospital?"
Psychology
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Why are startups looking for more experience, how language shapes the way we think, Design @ Impala
🎊 Happy New Year, y'all! I hope you all had a marvellous holiday break and ready for new experiences and adventures in 2022!
Newsletter
Why are startups looking for more experience, how language shapes the way we think, Design @ Impala
🎊 Happy New Year, y'all! I hope you all had a marvellous holiday break and ready for new experiences and adventures in 2022!
Newsletter
#22: IKEA effect, designing for deaf people, Q&A with Phil Kneer
🧠 Cognitive biases
IKEA effect
Consumers place a disproportionately high value on products they partially created.
Research showed that raising consumers&
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#21: Observer effect, Designing for colour-blind people, Q&A with Sarah McVean
One very curious example showing this effect was conducted in the early 1900s when it was claimed that a horse could perform some mental tasks (e.g. arithmetics) when a formal investigation revealed that the horse was looking at the trainer’s reactions.
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#20: Q&A with Andy Liu, Curse of knowledge, Designing for people with low vision
Do not rely only on colour to communicate information. Users can change colours to something that works best for them. Important information must be represented in the text.
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#19: Q&A with Vince Kwok, Self-serving bias, Designing for blind people
Another common example is when a student receives a good grade they think it’s because they studied hard and put in a lot of work.
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#17: Podcast episode #2, No one cares about your opinion, Hot hand and Sunken cost fallacies
There is often a perception that the player who has been scoring a lot of points earlier in the game will keep doing so later in the game, aka being on a roll, aka winning streak.
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#16: Podcast announcement, Gambler's fallacy, Faulty generalization
The term originated in this casino back in 1913 when an extremely rare event happened - the ball fell in back 26 times in a row.
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#15: Time machine saves lives, Zero-sum bias, Time-saving bias
It turns out a lot of people underestimate the time saved when they drive at a slow speed comparing to the higher speed.
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#14: Status quo bias, Ambiguity effect
The human brain is very lazy and always tries to find ways to simplify things for itself =) which, by the way, leads us to innovate and optimize.
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#13: Rhyme-as-reason effect, Subjective validation
People want to find truth in such statements because they wish it was true about themselves.
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#12: Belief bias, Illusory truth effect
It is easier to process and accept statements that are being repeated than the ones that are new.
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#11: A failed experiment, a new angle, confirmation bias
good example, people who strongly believe in a conspiracy theory. Even though none of those theories have enough evidence to prove them, some people decode world events in such a way that makes it easier for them to keep believing in what they already do.